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International SEO Consultant

& Freelance SEO Services

Global SEO Specialist Inspired By Excellence & Innovation

Sustainable Growth Strategies To Achieve Your Financial And Lifestyle Ambitions.

Why Should I Choose You As My International SEO Consultant?

Mark and his team are devoted to excellence in all our services and delivering exceptional data driven results for every client.

  • With over 32+ years as a, International SEO Specialist: Let’s get one thing straight: in the world of SEO, experience is everything. That’s 3 decades of learning and leading in this ever-changing field.
  • The Go-To Authority in SEO: I don’t just follow the trends; I set them. When you work with me, you’re working with someone whose expertise is recognised and respected across the SEO industry.
  • Bespoke SEO Consulting Services for Your Business: I offer personalised SEO solutions that are as unique as your business and drive consistent organic traffic and rankings.

OUR VALUES

To help business owners, consultants and coaches implement, scale and future-proof their businesses using search engine traffic.

Integrity

It is the ethical foundation of my business practices. I act with honesty, fairness and transparency in all interactions, both internally and externally. I have a strong commitment to building trust and credibility with my customers and employees.

Kudos

I set high standards of quality and continuously seek improvement. I am dedicated to delivering exceptional digital marketing services and customer experiences. I foster a culture of continuous learning, innovation and a commitment to surpassing customer expectations.

Customer-centricity

Putting customers at the centre of my business is essential for long-term success. I strive to understand my customers’ needs, delivering value and providing exceptional service. I prioritise customer-centricity on building strong relationships, listening to feedback and continuously adapting to meet customer expectations.

Teamwork

I emphasise the power of teamwork and cooperation within my team. I foster an environment where employees actively communicate, share knowledge and work together towards common goals, leveraging diverse perspectives and creating an inclusive and supportive work culture.

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TESTIMONIALS

“If ever my clients needed Expert LinkedIn Training, Mark would be the first person I’d call.

He has always delivered fantastic results for me.”

Emma

(Leeds, UK)

My industry is very niche, and Mark’s guidance has been invaluable.

If you have the opportunity to work with him, don’t hesitate.”

Overall, an incredibly friendly SEO expert who actually delivers on his promises and I would recommend him to anyone.”

Monica

(Porto, Portugal)

Mark came highly recommended and we seen some fabulous results.

We have been extremely impressed with his level of professionalism, knowledge & efficiency.”

Siobhan

(Huddersfield, UK)

LATEST NEWS

As an SEO consultant, I’ve learned what it really takes to get websites ranking at the top of Google. It requires an in-depth understanding of both search engine algorithms as well as user behavior and expectations.

Many people think SEO is all about keywords, but that couldn’t be further from the truth nowadays. Google’s algorithms have become extremely advanced and are focused primarily on understanding content and delivering the most relevant, useful pages to searchers.

That’s why the foundation of strong SEO is high-quality, valuable content that answers the searcher’s query and meets their needs. Things like keyword placement, meta tags, etc take a backseat to content that would be genuinely useful even if search engines didn’t exist.

So as you explore my site to learn SEO, from an SEO freelancer with extensive professional experience doing this, remember – creating amazing content is priority #1.

On this site, I’ll share my proven process for optimizing content by:

– Researching to identify searcher intents, questions, and problems
– Determining the ideal types of content for each intent
– Structuring seamless content for both searchers and algorithms
– Implementing best practices for headlines, intros, keyword placement, etc
– Editing for maximum value and engagement

But great content is only the start. You also need to master what I call “complete visibility” so search engines can fully access and understand every page.

I’ll teach SEO services techniques to:

– Choose a fast, mobile-friendly platform
– Implement an SEO-friendly information architecture
– Set up sitemaps and optimized site architecture
– Resolve indexing issues like crawl errors

Gaining complete visibility sets things up for success. But you need proven link building tactics to get pages ranking high by:

– Identifying and reaching influential sites for high-quality backlinks
– Creating persuasive pitches tailored for webmasters
– Getting featured as a guest author on authority domains
– Promoting content to earn editorial links
– Building a diverse backlink profile

Proper internal linking equally important, and I teach a methodology for skillfully interlinking related pages to boost SEO strength.

There are also conversion optimizations like site speed, UI/UX design, call-to-action content, and more. Plus staying updated as algorithms evolve.

Effective SEO encompasses many evolving aspects. That’s why as a freelance SEO consultant, I’ve dedicated myself to distilling complexity into easily-understood, actionable advice clients can apply to rank higher.

Any website implementing even some of what I teach can outperform most other sites in their space.

So whether you’re a business owner, marketer, agency pro, or site operator, I encourage you to browse my SEO services content and training. See what catches your eye, then put one new tactic into play each week.

Do that consistently for 6-12 months applying my SEO expertise as a consultant, and you may be shocked at what you accomplish!

Now dive in and let my SEO guidance lead you page-by-page to search engine success…

As I covered recently on my blog, Google’s latest update rewards the most useful, credible content while suppressing low-value pages awkwardly stuffed with keywords.

So I’ll teach you how freelance SEO consultants create truly HELPFUL content from the ground up…

It starts with detailed audience research to uncover the top questions, problems, desires, emotions and needs of your readers. This clarity is power when shaping content!

The insights help form ideas matched to searcher INTENT. I’ll reveal formats blending advice, education, motivation and even entertainment into content impossible for Google to ignore.

Then you need to express all forms with tight focus readers immediately grasp. Carefully frame each piece around specific problems, questions or goals. Promise utility meeting those needs in the headline and intro.

Flow body content directly from this focus, remaining centered on serving reader needs while organically working in target keywords.

As an SEO consultant I’ve been perfecting article, guide and video structures focused on ultra-useful angles. I’m thrilled to finally share proven templates, headline formulas, sequencing tactics, calls to action and more that produce content search engines LOVE to rank…

Algorithm: The complex systems used by search engines to retrieve, rank and display the most relevant web pages for a given search query. Google’s algorithms consider factors like relevance, authority, and user experience.

Backlinks: Hyperlinks from other websites pointing to your site. High-quality, relevant backlinks act as “votes of confidence” and can improve a page’s search rankings. Also known as “inbound links”.

Black Hat SEO: Manipulative and unethical practices that violate search engine guidelines in an attempt to boost rankings, such as keyword stuffing, cloaking, and participating in link schemes.

Bounce Rate: The percentage of visitors who leave a website after viewing only one page. A high bounce rate can indicate problems with user experience, relevance, or page quality.

Canonical Tag: An HTML element that specifies the “preferred” version of a web page to prevent issues with duplicate or similar content.

Click-Through Rate (CTR): The ratio of users who click on a search result compared to the total number of users who viewed the search results page. A higher organic CTR can positively impact rankings.

Content Management System (CMS): A software platform used to create, edit, and publish digital content. Popular examples include WordPress, Drupal, and Shopify.

Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.

Conversion Rate: The percentage of website visitors who complete a desired action, such as filling out a form or making a purchase.

Crawling: The process by which search engine bots (like Googlebot) discover and “read” web pages by following links. Crawling is the first step in indexing content.

Featured Snippet / People Also Asked (PAA): A summarized answer to a user’s query displayed at the top of Google’s search results. People Also Asked  snippets aim to quickly answer the searcher’s question right on the results page.

Google Analytics: A free web analytics service that tracks and reports website traffic and user behavior.

Google Search Console: A free tool provided by Google to help website owners monitor their site’s performance, including search traffic, indexing status, and crawl errors.

Google Business Profiles: A free business profile on Google that enables companies to manage their presence across Google Search and Maps. Vital for local SEO.

Header Tags (H1, H2, etc.): HTML elements used to structure the headings and subheadings of a webpage. Proper use of header tags enhances readability and helps search engines understand page content.

HTML: Hypertext Markup Language, the standard programming language used to create web pages.

Image Alt Text: A description of an image in the HTML code. Alt text helps search engines understand image content and improves web accessibility.

Impressions: The number of times a web page or search result is displayed to users, even if it isn’t clicked on.

Indexing: The process of storing and organizing content found during crawling. Indexed pages are eligible to appear in search results.

Internal Linking: Hyperlinking content within the same website. Strategic internal linking helps establish site architecture, distribute link equity, and improve user navigation.

Keyword: Words or phrases describing the main topics of a web page and mirroring the search terms used by people on search engines.

Keyword Cannibalization: When multiple pages on a website target the same keyword or phrase, potentially competing with each other in search results and diluting ranking potential.

Keyword Difficulty: A metric estimating how difficult it would be to rank for a particular keyword based on current competition.

Keyword Research: The process of discovering relevant keywords and phrases that people use when searching for particular products, services or information.

Keyword Stuffing: The black hat practice of unnaturally filling a webpage with keywords in an attempt to manipulate rankings. This tactic can result in a manual penalty.

Link Building: The process of acquiring hyperlinks from other websites to your own to boost search engine rankings and referral traffic.

Local Pack: A special block of local business listings displayed on the search results page (usually after the first organic result) when Google detects local intent. Also known as the “Google Snack Pack” or “3-Pack”.

Long-tail Keyword: A longer, more specific search phrase that usually has lower search volume but higher conversion rates due to greater searcher intent.

Meta Description: An HTML element that provides a brief summary of a web page. Search engines often display the meta description as the snippet in results.

Mobile First Indexing: Google practice of using the mobile version of a website for indexing and ranking, emphasizing the importance of mobile-friendliness.

Navigation: The primary menu of a website where users can access the main pages and sections.

Nofollow: A link attribute instructing search engines not to pass link equity (ranking power) through the link.

Noindex Tag: An HTML meta tag that instructs search engines not to index the page it’s on. The page can still appear in search results if other pages link to it.

On-page SEO: The practice of optimizing individual web pages and their content to rank higher and earn more relevant traffic. Involves optimizing page titles, headings, content, internal links and URLs.

Off-page SEO: Optimization that happens outside of your own website, often referring to link building. Off-page ranking factors include the quantity and quality of backlinks.

Organic Traffic: Visitors who land on your website through unpaid search results on search engines like Google, Bing, or Yahoo, as opposed to paid advertisements or other referral sources.

PageRank: A component of Google’s core ranking algorithm that estimates a page’s importance based on the quantity and quality of its inbound links. Developed by Google co-founders Larry Page and Sergey Brin.

Paid Search: A form of digital marketing where advertisers pay to show ads in search engine results. Most common platform is Google Ads (formerly AdWords).

Penalties: Consequences imposed by search engines on websites that violate their guidelines. Can be algorithmic or manual, and may result in rankings drops or full de-indexing.

SERP: Search Engine Results Page – the page displayed by search engines in response to a searcher’s query, containing organic results and often paid ads, rich snippets, knowledge graphs etc.

Sitemap: A file that lists all the pages on a website to help search engine bots crawl and index the content more intelligently. Can be in XML or HTML format.

Schema Markup: A code format for providing explicit clues about a web page’s meaning and content to help search engines better understand it. Useful for enhancing SERP display with rich results.

Search Engine Optimization: The practice of improving the quality and quantity of website traffic from search engines through a combination of technical improvements, content optimization, and link building strategies to increase a website’s visibility and ranking in organic search results.

Search Intent: The goal or purpose of an online search, i.e. what the searcher is trying to accomplish. The four main types are informational, navigational, commercial, and transactional.

Search Volume: The total number of searches for a particular keyword in a given timeframe.

SEO Audit: It is a comprehensive analysis of a website’s search engine optimization factors, including technical issues, content quality, backlink profile, and overall performance, to identify areas for improvement and provide recommendations to increase the website’s visibility and ranking in search engine results pages.

SEO Expert: A professional who specializes in optimizing websites to improve their visibility and ranking in search engine results pages, using a combination of technical skills, creative content strategies, and industry best practices to drive organic traffic and achieve business goals.

Title Tag: An HTML element specifying the title of a web page. Appears prominently in search results as a clickable headline. Important for SEO, usability and social sharing.

User Engagement: How people interact with your website, measured through metrics like bounce rate, time on page, and pages per session. Positive engagement signals can improve SEO.

URL: Uniform Resource Locator – the address of a web page. URLs should be descriptive, concise and include relevant keywords when appropriate.

Voice Search: When users perform searches by speaking into a device like a smartphone or smart speaker rather than typing.

Website Architecture: How the pages on a website are structured and linked together. Good architecture makes it easy for users and search engines to find content.

White Hat SEO: Optimization strategies and tactics that adhere to search engine guidelines, focusing on providing value to users. Contrast with black hat SEO.

Content marketing is crucial for online success, but creating effective campaigns can be challenging. This is where my SEO freelancer services come in. As an SEO freelancer I can help businesses optimise their content to improve visibility and rankings in search engines.

Benefits of working with an SEO freelancer include:

  1. Fresh perspective on content marketing strategy
  2. Creation of content that resonates with target clients
  3. Effective promotion and distribution of content
  4. Cost-effectiveness compared to hiring in-house specialists
  5. Ongoing support and SEO consulting to drive results

I’ll conduct keyword research and analyse my clients’ search behaviour to identify engaging topics. Then, create high-quality, optimised content that addresses my clients’ pain points and provides value.

In addition to content creation, I advise on the best channels for sharing content, such as social media and email marketing, to increase reach and impact.

Working with a freelance SEO specialist on a project basis allows businesses to access expertise without committing to a long-term salary. This is especially beneficial for small businesses and startups with limited budgets.

I’ll provide ongoing support, monitoring website performance, tracking rankings and providing regular reports. By continuously optimising and refining the content strategy, I help businesses stay ahead of the competition and achieve their goals.

In summary, by using my SEO freelancer services for content marketing you’ll gain a fresh perspective, targeted content creation, effective promotion, cost-effectiveness and ongoing support, ultimately helping your business engage clients and drive organic traffic.

seo, web, marketing
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