Digital marketing is rapidly growing. As of July 2021, there are currently over 1.87 billion websites online, according to Live Internet Stats. If you pay close attention to these statistics, you will notice that more sites are coming up every second.
With such massive growth, ranking high on search engines is becoming a top priority for many people. If you are looking to attract customers to your site, your online presence has to be simple, attractive, and easily accessible by search engines through the help of an SEO consultant.
In this post, you will learn everything about SEO consultants, including what they can do and how they can help grow your business. Let’s begin by defining an SEO consultant.
Who is an SEO Consultant?
A search engine optimisation consultant is someone with a specialised set of skills, particularly in the digital marketing industry. Their main role is to provide site owners and businesses with advice on how to generate more revenue from their sites using specific strategies.
SEO consultants are responsible for checking, planning, implementing and managing the client’s overall SEO needs.
What Does an SEO Consultant Do?
SEO consultants have a wide variety of duties like link building, keyword strategy, content strategy and planning, and web analytics and marketing. Depending on the nature of your business, the SEO consultant you choose should match your needs, and that’s why it’s critical that you are precise and thorough about the SEO expertise you’re looking for.
The main responsibility of an SEO consultant is creating a personalised website SEO strategy based on the phrases that support your brand and products and the main keyword volume. The expert can guide SEO strategy by producing supporting pages to empower the site content further.
The SEO development is not an overnight process as it takes time to achieve results. You need to develop a strong consultant-company relationship and work together to keep up with the ever-changing Google algorithm.
Does My Business Need an SEO Consultant?
Whether you just started your small business or a large company, hiring an SEO consultant can equip you with SEO knowledge to correctly approach continual tweaks and adjustments. SEO consultants can do a lot for your business, especially when it comes to driving traffic and converting fans to customers. They use their skills and expertise to tailor their approach to the unique needs of your businesses.
If you’re just starting, you can focus on important factors about your business, such as sales management, and allow your consultant to work on your online presence. You will also save more when you hire an SEO consultant than training employees. The right SEO should generate enough income for your business from the traffic and rankings. That’s why it’s quite important to choose the right person.
What Skills Should an SEO Consultant Have?
SEO experts can be skilled in many different areas, such as analysing, reviewing, and improving websites and search engine results to earn more traffic and eventually increase profitability. When you hire an SEO consultant, you’re generally hiring someone to help drive traffic to your site using various techniques like link building.
Remember, some work better than others depending on the industry, target market and the strategies implemented. A qualified SEO consultant should be able to:
- Plan, develop and implement your SEO strategy
- Create a strong relationship with you, yur employees and your clients
- Work towards increasing organic search optimisation and maximise on return on investment (ROI)
- Constantly researching keywords
- Ask for client referrals
- Monitor redirects, bounce rates, click rates and key performance indicators (KPIs)
- Identify the possibilities of new clients
- prepare and present reports regularly
- Identify challenges and implement solutions on time
- Work with marketing teams and developers to implement SEO practices
What Qualities Should I Look for in an SEO Consultant?
Some Search Engine Optimisation consultants specialise in many parts of SEO, while others choose to focus on one part, especially if there is a lot to cover.
When finding the right SEO consultant, it’s quite prudent that you define your terms and assess your SEO needs. You should have a good understanding of your business and what you intend to achieve in future. Let your SEO consultant know what you want and why you chose them to work with you. It helps them to establish and concentrate on their main areas. Here is what you can check to determine whether an SEO consultant is a good fit or not:
A good SEO consultant must have enough knowledge and experience to get your business where you want it to be. They should provide proof of previous works that show how they have helped other businesses grow. They should prove to you that they’re results-driven and explain how they will take your business to the next level.
Creative and Goal-Oriented
While most businesses have similar SEO needs, it’s not always a one-size-fits-all type of plan. Your business is unique and needs custom strategies. Additionally, not every strategy works as it should, and that’s why you need the help of a creative SEO consultant to tap the plan and direct it in the right direction. A good SEO consultant understands the need to use different strategies to achieve results.
Organised and Dedicated
Being an SEO consultant means handling many tasks at the same time, such as reviewing, analysing, and implementing new strategies. Experts have to monitor their client’s websites closely and make necessary changes. They also understand how valuable their role is and how each strategy they use impacts other marketing strategies such as social media, public relations and website development.
They Provide Insights and Advice
Search engine optimisation is not a set and forget type of marketing. You have to stay relevant by updating yourself with Google algorithms and keep an SEO consultant that knows how Google analytics work. The consultant should interpret data and provide guidance to help increase traffic.