There are hundreds of factors that can transform an average marketing strategy into a great campaign. Understanding digital marketing can seem a little overwhelming but it’s essential if you want to become the best company in your industry.

It’s surprising that a very few number of businesses these days have an effective digital marketing strategy. It’s reasonable to think that understanding digital marketing can be a job in itself, and let’s face it; there are simply not enough hours in the day to take on even more work. Let’s get something straight. Digital marketing is crucial if you want to stand out online. Here are a few facts to put things into perspective:

  • 93% of online experiences start with a search engine.
  • 81% of people who are online do their research before making a purchase.
  • 75% of people choose a link on the first page of a search engine.

Blown away? You should be! Those percentages are alarmingly high. If they don’t plant a digital marketing seed in your mind, then you probably need to think hard about the future of your business!

As a leading digital marketing company in Yorkshire, we’re passionate when it comes to marketing businesses. (Can you tell?!) When understanding digital marketing and everything that comes with it, we like to share our knowledge. How do you create the best strategy for your business? There are a few things to consider.

Set yourself goals and objectives.

Jumping in at the deep end and considering yourself a digital marketing expert will not work, and it definitely won’t benefit your business. Before you start anything, you need a good solid plan. Your plan needs to take into account a number of things; a big one being your business goals. Do you want to grow your following exponentially in the next 3 years over a thriving social media marketing presence? Perhaps you want to generate more traffic to your website or make more sales than last year. Having your goals clear and to the point can help when it comes to your digital marketing strategy. Ask yourself how you are going to achieve your objectives and what strategies need to be put in place to get there. Knowing this will put you on the digital marketing starting line.

Understanding Digital Marketing in a staff meeting

Create your marketing plan.

Sometimes, creating the ultimate marketing plan can be impossible without the right help. Ensuring you know your mission is a start but creating the right plan can be a mammoth task in itself. SEO Yorkshire pride ourselves on our abilities to assist clients with their digital marketing strategies, but what can we put in place to secure a marketing plan that works?

  • Cover everything – from how you’ll use social media and how often to what the next steps for optimisation are on and off-site.
  • Measure your KPIs – make sure you’re on the right track and compare these with previous years to improve.
  • Be realistic – you can’t expect to move mountains overnight. Creating the right marketing plan takes time. Consider the challenges you might face but also the opportunities that may arise.
  • Get creative – your plan needs to stand out from the rest. You need to tell people that you’re the company they should choose instead of your competitors. Through creative content to attractive offers and ads, there’s no reason why people shouldn’t choose your business.

Analyse and monitor your progress.

Through analysing your past and present efforts, you can put your time into focusing on what the future holds for your business. However, there’s so much to consider. From your traffic and customers to keywords and content, there’s a lot you can monitor. In turn, you’ll be able to develop new strategies to benefit yourself in the future.

When analysing your performance, it’s worth getting on board with some of the top tools in the industry. Google Analytics and Search Console for example, are great ways to monitor where your traffic is coming from as well as which pages are ranking well (and which aren’t ranking so well!) When taking into account your keywords, industry-leading tools such as ProRankTracker are great to see which keywords your site is ranking for and if there have been any shifts in position. Through monitoring these tools closely, you can alter your marketing plan accordingly.

Grow your customer base through social media.

The power of social media can be life changing – and it will only become more and more important for businesses across the globe. Again, you can’t just magically gain reliable followers overnight. You need to show your audience that you are trustworthy and that your business means business! Creating the right content will increase your social impressions and engagement. Encouraging your customers to take action or visit your website can work with the right social strategy in place.

Plan your optimisation techniques.

What you want to accomplish out of search engine optimisation differs for every business. However, the things you need to optimise to be successful rarely change (unless there is yet another big Google update!) Take your website for example. For it to rank in the top positions on a search engine, your content needs to be spot on. It needs to be optimised fully, including the right keywords in the text and behind the scenes in your meta descriptions and alt tags. Building links that are high authority will also give you that big boost you need to overtake your competitors. Getting things right first time with your strategy will make all the difference when marketing your business.

Understanding Digital Marketing on a notebook

Build the right digital marketing strategy for your business today.

Understanding digital marketing shouldn’t be complicated. With the right agency, you can climb up those search engine rankings and implement a plan that guarantees positive results. For more information about our services and how we can help your business to achieve greatness, call us today on 01226 720 756 or send us an email: We’ll always do our best to help; understanding digital marketing isn’t so far away!