Nowadays, everyone is talking about how important SEO is to your business. But what is SEO, and why does it matter?

We understand that nobody wants these questions since they can leave a ridiculous mark on your face. Fortunately, there is no need for taxes since we are here to help.

We have taken all the SEO questions that you would hesitate to ask and given a detailed response to each.

Do I need SEO?

Yes, you do. Why? Because all the website visitors make a huge pie and, on an average website, 50% of that pie will come from search engines.

Search engines are discovery tools, meaning most of your website visitors are discovering you for the first time. As more people are discovering your website, you will see other traffic channels like social media increase as well.

How does SEO work?

Most search engines look at these three factors when trying to understand your website in their index:

· Authority

· Relevancy

· crawlability

Let’s skip crawlability to make things simple. crawlability gets more on the technical side of SEO, and no one has time for that.

Authority is the measure of how reputable your website is in search engines’ eyes while still measuring the size of the pie.

Relevancy helps Google to understand what your site is all about and to direct people to the right website. In other words, relevancy makes 50% of your pie that comes from search engines.

If you type “fridge” in Google, you will see billions of web pages based on how dependable they are and how relevant they are to making great fridges.

How can I improve my website authority?

One of the most unique ways to increase website permissions is to access other reliable website resources in your industry to link to your website.

Some search engines (such as Google) consider websites that link back  to have  the strongest signal and that they are trustworthy. Google also looks at how many backlinks a website has and how many of these sites are reliable.

Think about quality here. One link from CNN, the New York Times or Forbes can help your website rank significantly more than, as 50 blogs can help you rank.

Can I buy backlinks?

Although you can buy 10,000 for 8 pounds on platforms like Fiverr, they are not worth it. Buying backlinks is against all search engine policies, and this can destroy your search ranking in case  you get caught.

If Google blacklists you for cheating, you will have to remove all the backlinks and submit a reconsideration letter. Otherwise, you will start seeing your search results moving to the top pages or not visible at all.

Instead of doing this, focus on creating more content and running a link-building campaign targeting bloggers.

How can I improve my website’s relevancy?

To enhance your website relevancy, you start by identifying the keyword phrases that most customers are looking for online and update that with content that reflects those words.

For example, if you sell sunglasses, let Google understand that your website talks about sunglasses.

For more advanced SEO, try hiring an expert SEO consultant. They will work on the best keyword targets for your business.

Is it that I must hire someone to do SEO for me?

No, you don’t have to, but that depends on how much 60% of your total traffic is worth to you?

Like any other profession, you can do it yourself, but you will only see the best result when hiring an expert to help.

Suppose your business advertisement budget is less than a few hundred pounds per month. We highly recommend taking a DIY approach to SEO.

Any SEO consultant charging less than a few hundred pounds per month will be a risky investment.

If you are looking forward to hiring a SEO consultant professional, we highly explore our SEO-centric content marketing services to see how we can help you scale up your business.

Why should I hire a SEO consultant?

From what we have learned above, search engine optimization is essential to the success of your business. However, if this is not convincing enough for you, let us look at some of the reasons you should hire an SEO consultant.

Saves time

Time is always precious, especially in business. Even though you can teach yourself some SEO practices or techniques, it takes time.

In addition, if you must optimize the content for SEO or your website, you will definitely make mistakes. These errors may even take time to correct.

Hiring an SEO consultant can save you sleepless nights. This is why most business owners prefer to outsource SEO consultants or agencies.

SEO consultants can produce better results. SEO consultants have years of experience. For this reason, you will not have to worry about your work not being done effectively.

Furthermore, they have worked with numerous businesses like yours before. So, they have more knowledge of how to target your audience, optimize the website.

They implement the latest SEO techniques.

In the SEO universe, things change very fast. If you are not a SEO expert, this can be extremely challenging for you to keep up with.

As a business owner, you don’t have to keep an eye on SEO trends and Google algorithm changes.

However, hiring a SEO expert will help ensure that your website is up to date with the latest SEO rules and techniques. This is because the SEO consultant does all the hard work for you.

You are assured of getting a high return on investment.

As previously mentioned, hiring a SEO consultant will help you get a better Google search ranking. That means attracting the right type of traffic and turning them into paying customers.

Using the right keywords will help entice potential customers into buying the products and services you provide. The more customers, the more money you will make.

Note that SEO has proven to be more effective in acquiring customers than search, especially when you have over 52% of websites coming from organic searches.


If you are ready to optimize your website, SEO is the best and the most powerful method of growing your business. SEO helps your business function optimally and also increase revenue.

Does your website need an SEO check-up? Contact us and allow us to get started on your website while you sit back, relax and win online.