Search engines are continually improving their algorithms to upgrade user experience. This explains why SEO (Search Engine Optimization) is a constantly evolving practice. Previously, SEO worked with cheap backlinks and keyword density equations. Right now, SEO is complex in that it is a part of digital marketing.
Companies now prefer SEO experts to optimize their content because they are professionals. But before choosing “the one”, it is essential to figure out which specific questions to ask. Frugality will ensure that you get the best of the best. Continue reading this article to find out more.
Which SEO Help Will You Get In The Market?
Knowing the type of SEO help is the first process before getting to know the questions;
- Inhouse SEOs– They are primarily found in big organizations that are growing fast. Business owners either set it up or employ SEO consultants to do all the work.
- SEO agencies– There are organizations with a couple of SEO experts who mostly use systemized SEO processes. They can charge an organization thousands of dollars for their service in one month.
- Freelancers/ individual SEO consultants– They are individuals who provide SEO services.
There are so many differences in getting services from SEO agencies and freelancers. One thing to note is a person offering excellent SEO services will never charge little money. Getting cheap services can affect your site terribly. On the other hand, just because an agency charges an arm and a leg for SEO doesn’t necessarily mean they have quality work. You have to check this for yourself. How? By asking the right questions and being vigilant about the answers.
Why Get A SEO Consultant?
Creating measurable SEO success needs an expert, even with a team of SEO in an organization. It can be hard to keep up with all the upgrades that algorithms make now and then. SEO experts will help your organization create effective backlinks and a modern keyword strategy to get you on top of the charts.
You may wonder about the need to hire an SEO consultant while you already have people who work day and night to increase your online visibility. It is essential to know that an SEO consultant does not do all the work for you. All they do is offer advice and give exact details on what your organization needs to keep its eye on. The rest of the work is left to you.
Whether you are a small company or a big company, online presence is of the utmost importance in this day and age. People use blogs, websites, and social media to get information on businesses. If you optimize your content correctly, it gets you ahead of the competition and ensures more people view what you have to offer. SEO is tricky and requires professionals to have a holistic approach to optimizing content for your website.
Questions You Need To Ask A SEO Consultant
How Have You Helped Other Organizations?
Has the SEO expert ever worked with people from your industry before? Did they improve their search engine rankings? Were there increased sales from the company? It is essential to know what they have done before. Testimonials and case studies can help you understand their level of success. You can also ask for their clients’ contacts to help you understand their services better.
How Will You Enhance Our Search Engine Rankings?
If you ask this question and they respond by saying that they will make you the number one search result in a month, you should run and never look back. No SEO consultant will promise you instant results because search engine algorithms constantly change. A great SEO expert will assure you of services such as keyword research and a marketing strategy related to your competition and your target audience.
Which SEO Work Do You Do?
Do not shy away from asking if the SEO consultant does not let you in with the different marketing services. There are three main types of SEO work including;
- On-page SEO- This involves the content on your website. SEO consultants should know how to drive traffic to your site through optimized content.
- Off-page SEO– This involves linking your work to authoritative sites from Google.
- Technical SEO involves technical standpoints that search engines read and understand, such as 404 pages, web crawler logs, and redirect issues.
Which Tools Do You Use?
There is a lot more to SEO than just “blackhat” SEOs. Tools help you internalize a lot of data in a short time which saves money. The different tools used include;
- Link building tools– They help you create many links with one click.
- Reporting tools-These are automated tools that combine keyword rankings, analytics, and SEO metrics.
- Research tools- They gather contact information from many people in a few minutes.
- Technical SEO tools- They find technical problems that need fixing in a short time.
Do You Have Experience In Improving Local Search Results?
A small business that needs nearby customers needs to appear at the top of local search engine results. An SEO consultant who can get you this can increase traffic to your site, which means more money for your business. They ensure that your business appears on the top page when people type in relevant keywords to your business.
How Long Till I See Any Results?
A legitimate SEO expert will start generating results in six months. If your site has no technical errors and is well structured, you can see results even earlier. Let the consultant inform you of any corrections your site needs to be on top of its game.
How Will You Communicate With Me?
Excellent services involve regular communication. Do they respond to emails immediately? Do they return calls or pick up the phone every time? Nevertheless, it would be best to be wary of SEO consultants who are always on their phones. If they are a legitimate business, they also have other clients to attend to.
How Much Will It Cost?
Remember that you are paying someone who is fully dedicated to ensuring you get more clients. These services should be worth every dime. However, it is essential to get the contract first before committing to anything.
Even as a business owner, you know more about your business than people who have not worked in your field. The same applies to SEO consultants. They know which direction to point you in when it comes to search engine rankings. Even if you want to keep everything in-house, hiring a professional and getting more clients for your business won’t hurt.